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Virtual world experimentation: An exploratory study

Chesney, Thomas; Chuah, Swee-Hoon; Hoffman, Robert
Publication information: 
Nottingham University Business School, Industrial Economics Division, Occasional papers 2007-21

Abstract from the paper

We explore the scientific potential of virtual worlds for experimental economists. In particular, we report the results of a series of virtual world experiments designed to examine the suitability of (a) users as subjects and (b) the computer interface as an experimental platform. Formal results and informal observations from the sessions are discussed in terms of the methodological opportunities and challenges of virtual experimentation generally.

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