News, research and discussion on virtual goods, currencies and economies globally.

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Virtual Economy Research Network @ GDC 2010


Juho Hamari and Vili Lehdonvirta of Virtual Economy Research Network / HIIT will be attending Game Developer's Conference 2010 for the whole of next week.

Looking forward to seeing you there.

Contact us here and let's schedule a meeting.






Probably the most essential tracks when it comes to virtual economies are Live Gamer's VCON (March 10) and the Social & Online Games Summit (March 9-10), which are both full of talks on virtual goods, business models, service design and virtual economies.

VERN is represented on stage in two session:

Why Do People Buy Virtual Goods? Ten Attributes to Influence Desirability
Wed 10 March, 11:45am-12:15pm
Vili Lehdonvirta
Social & Online Games Summit

Dev-onomics: Economics 101 for Game Designers (panel)
Wed 10 March 10 2:00pm-2:30pm
William Grosso | CTO & SVP Product | Live Gamer (Moderator)
Vili Lehdonvirta | Researcher | Helsinki Institute for Information Technology
Ed Castronova | Associate Professor of Telecommunications | Indiana University Bloomington
Dr. Eyjolfur Gudmundsson | Lead Economist | CCP

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