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Biblio
(2007). Because Players Pay: The Business Model Influence on MMOG Design.
Proceedings of DiGRA 2007: Situated Play. 658-663. Abstract
(2008). Avatar Business Value Analysis: A Method for the Evaluation of Business Value Creation in Virtual Commerce.
Journal of Electronic Commerce Research. 9(3), 207-218. Abstract
(2007). Virtual Worlds, Real Damages: The Odd Case of American Hero, the Greatest Horse that May Have Lived.
Gaming Law Review. 11, Abstract
(2008). Inductive Metanomics: Economic Experiments in Virtual Worlds.
Journal of Virtual World Research. 1(1), Abstract
(2004). Virtual Liberty: Freedom to Design and Freedom to Play in Virtual Worlds.
Virginia Law Review. 90, Abstract
(2008). Brand Value in Virtual Worlds: An Axiological Approach.
Journal of Electronic Commerce Research. 9(3), 195-206. Abstract
(2003). Designing Virtual Worlds.
Abstract
(2005). Virtual World Business Brands: Entrepreneurship and Identity in Massively Multiplayer Online Gaming Environments .
Working Paper Series. Abstract
(2004). These bodies are FREE, so get one NOW!: Advertising and Branding in Social Virtual Worlds .
Working Paper Series. Abstract
(2004). Moving Beyond the Game: Social Virtual Worlds.
State of Play 3. Abstract
(2009). Retail spatial evolution: paving the way from traditional to metaverse retailing.
Electronic Commerce Research. 9(1-2), 135 – 148.
(2003). Virtual Worlds, Real Rules.
Telecommunications Policy Research Conference. Abstract
(2009). The development of VAG — a 3D virtual agribusiness environment and strategy game.
Electronic Commerce Research. 9(1-2), 27 – 47. Abstract
(2009). Beyond e-business models: the road to virtual worlds.
Electronic Commerce Research. 9(1-2), 49 – 75. Abstract
(2007). The Play’s the Thing: A Theory of Taxing Virtual Worlds.
Hastings Law Journal. 59(1), Abstract
(2006). A Cost-Benefit Analysis of Real-Money Trade in the Products of Synthetic Economies .
Info. 8(6), Abstract
(2003). Theory of the Avatar.
CESifo Working Paper Series. Abstract
(2008). A Test of the Law of Demand in a Virtual World: Exploring the Petri Dish Approach to Social Science.
CESifo Working Paper Series. Abstract
(2005). Synthetic Economies and the Social Question.
Working Paper Series. Abstract
(2004). The Price of Bodies: A Hedonic Pricing Model of Avatar Attributes in a Synthetic World.
Kyklos. 57(2), 173-196. Abstract
(2009). As real as real? Macroeconomic behavior in a large-scale virtual world.
New Media Society. 11(5),
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