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Biblio

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2010
Hamari, J., & Lehdonvirta V. (2010).  Game design as marketing: How Game mechanics create demand for virtual goods. International Journal of Business Science and Applied Management. 5(1), 14-29. Abstract
2009
2007
Alves, T R., & Roque L. (2007).  Because Players Pay: The Business Model Influence on MMOG Design. Proceedings of DiGRA 2007: Situated Play. 658-663. Abstract