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Biblio
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Game design as marketing: How Game mechanics create demand for virtual goods.
International Journal of Business Science and Applied Management. 5(1), 14-29. Abstract
(2010).
If you build it will they come? — An empirical investigation of consumer perceptions and strategy in virtual worlds.
Electronic Commerce Research. 9(1-2), 115 – 134. Abstract
(2009).
Virtual item purchase behavior in virtual worlds: an exploratory investigation.
Electronic Commerce Research. 9(1-2), 77 – 96. Abstract
(2009).
Brand Value in Virtual Worlds: An Axiological Approach.
Journal of Electronic Commerce Research. 9(3), 195-206. Abstract
(2008).
Reciprocity and status in a virtual field experiment.
Preprints of the Max Planck Institute for Research on Collective Goods. . Abstract
(2008).
Business models and operational issues in the Chinese online game industry.
Telematics and Informatics. 24(2), 130 – 144. Abstract
(2007).