News, research and discussion on virtual goods, currencies and economies globally.

Biblio

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2010
Hamari, J., & Lehdonvirta V. (2010).  Game design as marketing: How Game mechanics create demand for virtual goods. International Journal of Business Science and Applied Management. 5(1), 14-29. Abstract
2009
Goel, L., & Prokopec S. (2009).  If you build it will they come? — An empirical investigation of consumer perceptions and strategy in virtual worlds. Electronic Commerce Research. 9(1-2), 115 – 134. Abstract
Guo, Y., & Barnes S. (2009).  Virtual item purchase behavior in virtual worlds: an exploratory investigation. Electronic Commerce Research. 9(1-2), 77 – 96. Abstract
2008
Barnes, S., & Mattsson J. (2008).  Brand Value in Virtual Worlds: An Axiological Approach. Journal of Electronic Commerce Research. 9(3), 195-206. Abstract
Nicklisch, A., & Salz T. (2008).  Reciprocity and status in a virtual field experiment. Preprints of the Max Planck Institute for Research on Collective Goods. . Abstract
2007
MacInnes, I., & Hu L. (2007).  Business models and operational issues in the Chinese online game industry. Telematics and Informatics. 24(2), 130 – 144. Abstract