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Biblio
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(2010). Game design as marketing: How Game mechanics create demand for virtual goods.
International Journal of Business Science and Applied Management. 5(1), 14-29. Abstract
(2009). Beyond e-business models: the road to virtual worlds.
Electronic Commerce Research. 9(1-2), 49 – 75. Abstract
(2009). Virtual Item Sales as a Revenue Model: Identifying Attributes That Drive Purchase Decisions.
Electronic Commerce Research. 9(1-2), 97-113. Abstract
(2007). Business models and operational issues in the Chinese online game industry.
Telematics and Informatics. 24(2), 130 – 144. Abstract
(2007). Because Players Pay: The Business Model Influence on MMOG Design.
Proceedings of DiGRA 2007: Situated Play. 658-663. Abstract
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