The unbound network of product and service interaction of the MMOG industry: with a case study of China

Author
Lin, Holin and Sun, Chuen-Tsai

Year
2007

Publication information
Proceedings of DiGRA 2007: Situated Play. Tokyo: The University of Tokyo, September, 2007. Pp. 335-343.

Suggested citation
Lin, Holin and Sun, Chuen-Tsai (2007). The unbound network of product and service interaction of the MMOG industry: with a case study of China. Proceedings of DiGRA 2007: Situated Play. Tokyo: The University of Tokyo, September, 2007. Pp. 335-343.

Available online at:
http://www.digra.org/dl/db/07312.38207.pdf

| | | | login or register to post comments

Abstract from the paper

The paper explores the MMOG industry from a network perspective. The aim is to make a theoretical contribution of how this rapidly growing sector can be conceptualized by using a relational and spatial framework from economic geography and international business. Additionally, the paper uses the case of China to show how the theoretical model can be utilized in an empirical context.

Keywords: MMOG, network, service, China

By Vili Lehdonvirta at Thu, 2008/01/31 - 18:55 | login or register to post comments