Banking in Second Life: Marketing Opportunities and Repercussions

Author
Papagiannidis, S., Bourlakis, M. A., & Vafopoulos M.

Year
2007

Publication information
Paper presented at the 1st Biannual International Conference: Strategic Developments in Services Marketing, September 27-29, Chios.

Suggested citation
Papagiannidis, S., Bourlakis, M. A., & Vafopoulos M. (2007). Banking in Second Life: Marketing Opportunities and Repercussions. Paper presented at the 1st Biannual International Conference: Strategic Developments in Services Marketing, September 27-29, Chios.

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