Game Design on Item-selling Based Payment Model in Korean Online Games

Author
Oh, Gyuhwan and Ryu Taiyoung

Year
2007

Publication information
Proceedings of DiGRA 2007: Situated Play. Tokyo: The University of Tokyo, September, 2007. Pp. 650-657.

Suggested citation
Oh, Gyuhwan and Ryu Taiyoung (2007). Game Design on Item-selling Based Payment Model in Korean Online Games. Proceedings of DiGRA 2007: Situated Play. Tokyo: The University of Tokyo, September, 2007. Pp. 650-657.

Available online at:
http://www.digra.org/dl/db/07312.20080.pdf

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Abstract from the paper

The paper covers issues of item-selling based payment model(micro-transactions) in Korean online games. Firstly, we characterize two payment models in online game: subscription based payment model and item-selling based payment model. We then investigate and characterize itemselling based payment model in online games and introduce two online games, "Kart Rider" and "Special Force" which have been successfully adapted item-selling based payment model as their business model. Finally, we discuss game design issues to efficiently accommodate item-selling based payment model in online games: how to balance between items obtained by game-money and items purchased by real money, how to abstract the function of such items, and how to strength events and communities. The survey will provide insight of designing micro-transaction policy for the next-generation console markets with "Xbox 360", "Playstation 3", and "Wii" as its major axis.

Keywords: Payment model, online game, item-selling based payment, micro-transaction, game balancing

By Vili Lehdonvirta at Thu, 2008/01/31 - 18:57 | login or register to post comments