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RSS feedReal Products in Imaginary Worlds
Author
Castronova, Edward
Year
2005
Publication information
Harvard Business Review, pp. 20-22, May 2005
Suggested citation
Castronova, Edward (2005). Real Products in Imaginary Worlds . Harvard Business Review, pp. 20-22, May 2005
Available online at:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=759924
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abstract from this paper
Synthetic worlds offer marketers an attractive new hunting ground. This very brief essay discusses the prospects and pitfalls of in-world advertising.
Keywords: Synthetic worlds, marketing, advertising, internet