Game Design as Marketing: The Business/Game Developer's Dilemma

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A brief presentation I gave at Games-As-Services Seminar on March 2nd about the dilemma developers face when balancing between monetization and retention on game design level.

Game Design as Marketing: Business/Game Developer's Dilemmahttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=100302-gasseminar-gamedesignasmarketing-hamari-100303074838-phpapp02&stripped_title=100302-gas-seminar-game-design-as-marketing-hamari

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